How are audience behaviours changing in the online age?

One main example of how behaviour has changed in the online age is the way in which the audience view a series. On Netflix a $100 million experiment arose in the form of an original series called 'House of Card's' a political drama solely for Netflix and no television stations. The show became an overnight phenomenon as millions watched the series the day it was released and finished the thirteenth episode the next day (half a percent of people did this). This is an example of how audience behaviour has changed as the audience now have the ability to 'binge' on the entire series as all episodes are available. This could be done in the past with DVD box sets, and now it is removing the main element the television shows thrive on. 

The anticipation of the next episode, the hype, debate and speculation of what's to come is completely removed. Audience members can no longer discuss what has happened in the series without either giving away spoilers to other fans or having spoilers told to them as everyone is on a different episode. Dave Winer, a well-known web developer, wrote on his blog that he had reactivated his Netflix subscription to watch House of Cards but he was missed “the ability to discuss it with people online”.

From audience's changing their behaviours to the way they watch telivision series the production of industries such as the film industry are possibly going to be changed because of this. Films are beginning to become much longer now, trying to enable a more in depth story and powerful digesis for the audience. The problem is that telivision series are now taking over, such as 'Game of Thrones', that have long standing narrative's and narrative arcs, making each episode a miniture film in itself which is incredibly hard to keep up with in the film industry. Furthermore television series have more time and resources to create a strong powerful story spread across many episode's whereas films, must try to place only the essentials into the film.

Critical perspective of how The Great Gatsby promotes in the online age.

On the Great Gatsby's home page there are various links to different online apps that can be used to place the audience into the film. One example is placing your own initials in the style of The Great Gatsby's graphics and then having the ability to share this on social networking sites such as twitter, furthermore you can also then take this and download it as a home screen.

Another application on the Gatsby homepage is to put a persons own face onto a character from the film and then place this into one of the film scenes so that they are starring in it. This is an effective utilisation of the online age because the more the audience's play around  with these applications, the more they are familiarising themselves with it and begin to go and see it.

So the benefit of using these applications are that they promote the film for free. The idea of using something that makes a person take a photo of either themselves or another person and they placing them in a funny way onto the film background is appealing to most. Once they have done this they share it on social media sites and it is circulated around; this may seem like just a bit of fun that people have but underneath this it is free commercialisation of the film as it is forcing people to relate the photo to the film and subliminally make them want to see it.

On the homepage of the official website, video extracts taken from the actual film have been embedded onto the page so that fans can see short snippets of what to expect to see from the film. In addition to this it also has commentaries from people on set and video's of on set action where the fans can see how the film is being made.




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