Critical perspective of how The Great Gatsby promotes in the online age.

On the Great Gatsby's home page there are various links to different online apps that can be used to place the audience into the film. One example is placing your own initials in the style of The Great Gatsby's graphics and then having the ability to share this on social networking sites such as twitter, furthermore you can also then take this and download it as a home screen.

Another application on the Gatsby homepage is to put a persons own face onto a character from the film and then place this into one of the film scenes so that they are starring in it. This is an effective utilisation of the online age because the more the audience's play around  with these applications, the more they are familiarising themselves with it and begin to go and see it.

So the benefit of using these applications are that they promote the film for free. The idea of using something that makes a person take a photo of either themselves or another person and they placing them in a funny way onto the film background is appealing to most. Once they have done this they share it on social media sites and it is circulated around; this may seem like just a bit of fun that people have but underneath this it is free commercialisation of the film as it is forcing people to relate the photo to the film and subliminally make them want to see it.

On the homepage of the official website, video extracts taken from the actual film have been embedded onto the page so that fans can see short snippets of what to expect to see from the film. In addition to this it also has commentaries from people on set and video's of on set action where the fans can see how the film is being made.




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